Skip to content


Your cart is empty

Summer 2022 Sale - Women's Clothing

This collection is empty

Continue shopping

Summer 2022 Sale - Women's Clothing

Sales were invented at the end of the 19th century to dispose of unsold stocks from the previous season. These are therefore promotions applied to the initial price of clothing of last season. These periods are the delight of our customers because they can unearth nuggets at very low prices! You often have questions about sales, we'll answer you right away!

When is the 2022 summer sale?

The dates are always fixed and are the same for everyone. This year, the summer sale starts on June 22, 2022 and ends on July 19, 2022. Exceptionally, the dates may be postponed this year for the health reasons that we know.

How long do sales last in France?

Summer sales in France last 4 full weeks and always start on a Wednesday. The start takes place on the last Wednesday of June at 8 am. This date can be brought forward to the penultimate Wednesday of June when the last Wednesday occurs after the 28th of the month. Are you still following?

What is the difference between sales and private sales?

Throughout the year, you will see many promotional actions from merchants (flash sale, destocking, private sales, etc.) leading to a price reduction. But the summer sales in France (or winter) are the only periods during which a trader has the right to sell at a loss. In concrete terms, the “private sales” period takes place the week just before the start of the sales.

Which products can be discounted?

A trader has the right to sale only part of his products, the new collections n not being subject to reductions. Of course, it is forbidden to buy products during the sales period to replenish stocks. This is why you can sometimes see the mention "out of stock ".

What are the pitfalls to avoid during the sales?

It's rare, but sometimes we come across dishonest merchants who use certain schemes to make their customers believe that they are good business. For example, inflating the initial price to suggest that the discount applied is extraordinary, whereas it is less significant than that displayed. Some may also sell on sale lower quality products made especially for the sales.

As you know, at Loëla, our watchword is the satisfaction of our customers. It is therefore totally unthinkable for us to resort to this kind of method. Besides, we just can't play this little game, since all our collections are ephemeral and made by creators.

If you come to take advantage of the summer sales in Pau, stop by our shop and take advantage of attractive discounts on women's clothing!